The Professional Rodeo Cowboys Association (PRCA) referred by contestants and fans as prorodeo is the highest competition level of rodeo.   Kirchmann Media Group is the agency of record for handling public relations, marketing and advertising for three Minnesota based ProRodeos annually along with covering the Great Lakes circuit story lines. KMG also serves ProRodeo stock contractors BarnesPRCARodeo and JS ProRodeo.

• American Heroes PRCA Rodeo in Hawley, Minnesota
• Buffalo PRCA Championship Rodeo in Buffalo, Minnesota
• Silver Sage Pro Rodeo in Clitherall, Minnesota

According to their website the sanctioning body annually approves more than 650 top-of-the-line, multiple-event rodeos in 44 states and four Canadian provinces.

These rodeos represent the cream of the crop among thousands of rodeo-related events that take place each year across North America. As a membership-driven organization, the PRCA works to ensure that every event it sanctions is managed with fairness and competence and that the livestock used are healthy and cared for to the highest standards.